Chief Executive Resume Tips: Why a Personalized Approach Works Best

Writing a chief executive resume takes time, skill and a personalized approach. Chief executive officers (CEOs) have unique stories to tell. Not only are they driving business operations and sales, but they are in charge of building strong teams and inclusive corporate cultures.

But each and every CEO is different. Let’s break down a few common CEO archetypes and discuss how they should be selling their story.

The Visionary: CEOs with a lot of passion for their brand can be a company’s best selling point. They can also find themselves so immersed in the product or service they are providing that they forget to properly brand themselves.

When it comes to a chief executive resume for the visionary, it’s important to convey this excitement and energy on paper, while also sharing some of the strategy, leadership, and people skills that make them such a successful CEO.

The Relationship Master: This CEO is a people person through and through. They are great at building trust and credibility with partners in the market, meaning they are often on a plane or in a car visiting these partners.

An overwhelming travel schedule can lead to limited time for personal branding. Creating a chief executive resume may be the last thing on the list of a busy leader, but showcasing things like relationship building and commitment to business development should be key themes on this CEO’s resume or LinkedIn profile.

The Strategic Leader: CEOs who have driven impressive revenue growth, built top teams, and implemented new processes may find it pretty easy to market their strengths. That’s because these types of specialties often lead to measurable results that can be highlighted on a resume or LinkedIn profile.

It’s important to organize these results into a clear way so board members and other key decision-makers understand the value you have brought your past companies.

Why Do CEOs Need a Resume?

We’ve all learned from the pandemic that very few industries are recession-proof. CEOs are a key piece to any company, but they are also dispensable when a board of directors is weighing ROI and current economic situations.

A well-marketed CEO opens up new opportunities to join boards or other community organizations. Many executive leaders say the pandemic has opened their eyes to what they were missing at home. A strong chief executive resume can enable a CEO to strike when a new opportunity comes along, especially one that may offer a bit more work/life balance.

Need help? Resume Footprint has been the premiere executive branding firm since 1999. Reach out today so we can revamp your personal marketing materials.

Why Every Leader Should Work With Executive Resume Services

Busy business leaders have become even busier as of late, amplifying the need to work with executive resume services to advance their brands and career paths.

Executive resume services provide a bridge to better personal marketing materials through collaboration with experienced writers, interviewers, and branding specialists.

Executive coaching is also offered by many executive resume services. The practice of executive coaching, which started in the 1970s, has caught fire recently as many companies have placed more value on boosting the career development tracks for their top leaders.

Whether you’re looking for a new resume, an updated LinkedIn profile, or some one-on-one coaching, executive resume services can offer customized solutions to fit your needs.

Here are a few reasons why you should consider working with one.

Win Back Your Time

Let’s face it. Your time is your greatest asset to any company. The more time you have to focus on making a difference toward the bottom line, the better chance you have to earn recognition, promotions and bigger bonuses.

Working with an executive resume writer helps save you time, allowing you to yield it back to your company, family, friends and hobbies.

Executive resume services usually offer experienced writers who come from various backgrounds to work with their clients. The best services provide live video or phone interviews to garner the information needed to rebuild your personal marketing materials.

If saving time is important to you, then working with an executive resume writer is a no-brainer.

Win Back Your Brand

Executives are working more hours than ever before. With pandemic work-from-home culture, we are all more reachable and expected to contribute more hours to the company.

Given this extra workload, it’s easy to let your personal marketing materials slip. Keeping up with more meetings and projects for work means you can lose focus on what your personal brand truly represents.

Search “executive resume services” to find a company and writer to get your materials up to snuff, including your LinkedIn profile. Look for companies accredited by the Better Business Bureau and be sure to thoroughly research each company’s website to learn more about the services they offer.

Win Back Your Confidence

Not quite at the executive level? Even if you’re a few years away from cracking the C-suite, now is the time to consider elevating your personal marketing materials.

Executive resume services can help tell your story in a new, fresh way. It’s easy as a busy leader to neglect your resume or LinkedIn profile, letting it become stagnant in today’s fast-paced job market.

Overhauling your personal brand can give you that vote of confidence that’s been missing in your job search.

About Resume Footprint

Resume Footprint is the premier personal marketing firm for senior leaders and executives. Our resume writing experts have created tens of thousands of documents since 1999 to help professionals from multiple industries advance their career opportunities.

Do you need a cover letter in today’s job market?

Our team was recently asked to contribute to an article on cover letters for the publication, Up Journey. Read on for the full snippet from our Chief Talent Officer, Marilyn Maslin, and click here for the full piece.

Interestingly many people today forgo taking the time to craft a custom cover letter. I believe this is because they can be challenging to write, and they don’t understand the advantages of this personal marketing tool.

There are several purposes/advantages of applying with a cover letter.

  • Cover letters often hold key information that resumes do not contain, such as career transition details, relocation logistics, and back to work information.

  • In today’s technical world, the first hiring decision-maker is the ATS (applicant tracking system). Individuals who add a tailored cover letter are doubling their chances of getting sent through to the “Yes” pile due to added content consideration.

  • As an HR professional and active recruiter, I can confirm that I read every cover letter when sourcing candidates. I respect that they took the time to produce an additional document. A cover letter also tells me a lot about a candidate. If they cared enough to craft a detailed cover letter for an opportunity, they would hopefully care about their job.

  • Lastly, when sending your resume, the cover letter content can be used as the email.

People-focused outplacement services provide a handshake during tough business decisions

As a business leader, you know that navigating the changing economic landscape is challenging, especially when faced with unprecedented hurdles.

Notifying staff of a layoff is never a good moment. As reported by MarketWatch, more than 22 million jobs were lost in 2020 due to the pandemic; since then only 42 percent have been recovered.

But most worrisome is that according to a survey of HR executives at 330 companies conducted by the Conference Board, nearly one in 10 US businesses laid-off workers, froze hiring, or cut bonuses in the fourth quarter.

It would appear that the economic damage brought on by COVID is far from over.

If you are forced to issue layoffs and want to protect your company’s reputation, avoid legal issues, or provide an act of professional kindness, Resume Footprint provides quality career transition and outplacement services.

Designed to ease the transition for laid-off employees, these services include resume writing, LinkedIn optimization, and career coaching. 

Reach out today to show that your company is truly people-first, even in the face of challenging business decisions.

Protect Your Brand and Equip Workers for Future Success with Outskilling

Outskilling is an emerging trend which describes a company-sponsored training program that helps employees find another job or even an alternative career with a new employer.

Expected to catch fire as companies work to counterbalance the negative impact of layoffs due the coronavirus outbreak and the subsequent recession, outskilling programs demonstrate a company’s social commitment to its employees and the local community.

Amazon and McDonalds are leading the way to outskilling innovation, although other well know brands are actively considering this new approach to help displaced workers get a fresh start.

Outskilling could help laid off workers acquired the skills need to find new work:

According to SHRM research: 57% of U.S. Workers are worried they will lose their jobs, 46% of workers  have lost their work, wages, and income because of the coronavirus and 33% believe that if they lose their job that they will need additional education or a new skill to find a comparable one.

If investing in retraining your workers for new occupations at a new employer sounds too far, consider that layoffs are distressing for both workers and corporations, causing reputation harm, damaging morale, and impacting financial security.

Protect your corporate brand by investing in outskilling and win the long-term loyalty of talent and consumers. 

Need help with either corporate or personal branding? Check out for more information.

How to fight through the economic slump with a targeted approach to your job search

America’s booming job market collapsed overnight, with over 10 million workers applying for unemployment benefits in March alone. 

“The magnitude and speed of collapse in activity that has followed (the lockdown) is unlike anything we’ve experienced in our lifetimes,” said Gita Gopinath, IMF’s (International Monetary Fund) Chief Economist. Based on this occurrence, the global economy will this year likely suffer the worst financial crisis since the Great Depression.

Job Market Statistics and Projections

This week the BLS (Bureau of Labor Statistics) reported that U.S. employers lost 701,000 jobs in March and that the unemployment rate rose to 4.4 percent (marking it the end of a 113-month growth streak since September 2010).

Based on trending information, economists forecast a 6 to 15 percent unemployment rate through 2021, which would make it the highest unemployment rate since World War II.

Mary Meeker, a former tech investment banker with over 10+ years in venture capital, released a 29-page report, published by Axios on April 17 on how the coronavirus is upending our modern lives and shaping economic activity.

In the 94 days since the first known COVID-19 cases outside China were reported, 1 in 5 Americans had lost working hours or jobs, and 73 percent of Americans have indicated their household income has been reduced.

Be Indispensable with Future-Forward Credentials 

Get a leg up on the competition by acquiring the high demand skills valued by startups and multinationals alike.

Use this time of adversity to strengthen your knowledge and learn a new discipline. Invest in education, get a certification, or take a course.

You will never go wrong by developing next-gen skills in Information Technology, Information Systems, Programming, Cybersecurity, Biotechnology, Finance, Engineering, and Robotics.

Consider augmenting your skillset with a course in cloud computing, artificial intelligence, and analytical problem solving or take a course in UI/UX design, mobile development, blockchain development, IoT, virtual reality, video production, channel sales, digital marketing, analytics, data science, or cybersecurity.

Don’t forget to hone your soft skills in creativity, collaboration, adaptability, and persuasion to round out your ability to innovate and influence across the corporate ecosystem. 

Consider a Fresh Start with a Recession-Proof Career

If anything has been made apparent over the past few months it is the importance and value of healthcare workers (doctors, nurses and medical personnel), first responders (police officers, firefighters, and emergency medical technicians), and supply chain specialists (truckers, delivery people and grocery store workers).

If you want a durable career alternative, consider other recession-proof jobs such as being a Counselor, Therapist, Senior Care & Hospice Worker, Dentist, Mental Health & Substance Abuse Worker, Social Worker, Corrections & Judiciary Worker, Funeral Worker, Public Utility Worker, IT Specialist, Pharmacists, Veterinarian, Auto Mechanic, Public Transit Worker, Plumber, Electrician, or Hairstylists.

Create a roadmap of the necessary education and credentials you need to get started and go for it!

Tell Your Career Story

Your online personal marketing materials are your digital first impression that will open doors to new opportunities.

A well-crafted resume, LinkedIn profile, elevator pitch, and cover letter that cover the basics (name, job history, education) and articulate your value in an engaging and relevant narrative will enchant your reader and inspire them to action.

Select a modern, ATS (applicant tracking system) compliant format to differentiate yourself from the competition!

Build a Powerful Network of Connectors

According to numerous career studies, 80 percent of people end up in their current positions thanks to who they know (not what they know).  

The strength of your network and your willingness to tap into your database when job searching is the deciding factor as to how long you look for a job and what position secure.

If you are interested in landing a great job faster, contact admired influencers, mentors, and thought leaders. Arrange virtual coffee meetings to ask for career advice, job leads, or coaching.

In a world of endless “breaking news” reports, we have all learned to expect the unexpected. Think strategically, be flexible, hone your skills, connect with others and keep positive – and you will win the day.

Spotlighting some of our most amazing healthcare clients

Throughout my career, I have had the privilege of creating personal marketing documents for hundreds of healthcare workers and first responders. Although each one is unique in their background and skillset, I have discovered that they share a common bond. Nurses, doctors, EMTs, firefighters, and police officers often feel “called” to serve.

Here are a few stories that I’d like to share.

Mark was a New York construction worker whose world changed on 9/11 when he rushed to ground-zero. Serving as a first responder at what has been called the “Pile,” he provided lifesaving first aid to a multitude of individuals. This experience triggered an immediate career change for him. He enrolled in nursing school, attained his BSN (Bachelor of Science in Nursing), and today serves as an ER Nurse in what could be considered the highest COVID-19 spot on earth.

Unlike Mark, Lisa knew from a very early age that she was here to help. Full of faith, she has that element that all first responders possess, the ability to run towards the accident, not away. She serves as an EMT in the Denver Metro Area, where she is regularly exposed to patients testing positive for COVID-19.

Lately, her days are consumed by a surge in alarming, cardiac arrest calls. Amid this outbreak of calls flooding in, she keeps calm and levelheaded and assists those in most need.

Audrey grew up in Somaliland, where she saw an immense need for medical care for women and children. Passionate about helping underserved people and communities, she worked her way through medical school as an interpreter and zookeeper. She works as a Physician in New York and regularly goes back to Africa to perform essential surgical interventions. Today you can find her in the trenches working side by side with nurses and other medical professionals helping coronavirus patients. 

When Dave was a boy, he loved to dress up like rescue heroes. Every day he would embrace the world as a firefighter, police officer, or Buzz Lightyear. It was no surprise to his parents when he said, I’ve decided to become a Police Officer. He now works for a community law enforcement agency in Northern Colorado.

As 911 calls are hitting all-time highs, he and other Police Officers are scrambling to balance public safety and protecting themselves and their families.

Patricia knew that she was an emergency services professional when she started her career working in a dual role as a Firefighter and EMT. She worked in the trenches responding to alarms and serving as the primary care provider on the scene. While working in collaboration with hospital personnel, she was inspired to become a Nurse. Today she works as an LPN (Licensed Practical Nurse) in Virginia, where she brings her immense skillset to fighting COVID-19.

Lastly, Emmy was on her way home from a desk job when she had a devastating auto accident. Months of hospitalization and rehabilitation changed her course forever.

She decided to join the nursing ranks. In her words, “I never would have made it without the compassionate and dedicate care of my nurses.”

On behalf of Resume Footprint, thank you to all of our first responder heroes for stepping up and answering the world’s call to service.

Why lockdown is the right time to light up your personal brand

We here at Resume Footprint hope you’re hunkered down and safe at home with your family this week. While there is certainly never an ideal time for a pandemic, this unique period in global history may actually provide a good opportunity to improve our personal brands.

Taking the right steps now can ready you for great success after things calm down. Read on for some tips on maximizing your time away from the office.

Analyze Your Personal Marketing Materials

When’s the last time you gave your resume a good hard edit? Have you added all of your recent achievements? Does your document reflect the new projects you’ve been working on over the past few years?

Take the time you would usually spend eating in a restaurant this weekend to sitting down with your resume. While you’re diving into your document, ask yourself the following questions:

· Are my resume and LinkedIn profile current?

· Are all of my roles and titles accurate and updated?

· Are my resume and LinkedIn profile telling the right story?

· Will recruiters understand my goals by reading my marketing materials?

· Have I listed all of my education and training experience?

· Do I have a good mix of tasks and numbers-based achievements?

If you’re not sure where to start, consider working with one of our branding experts at Resume Footprint to help improve your resume, LinkedIn profile, elevator pitch, and cover letter.

Invest in Yourself

Just like the 2008 Great Recession forced professionals into reinventing themselves, any economic downturn related to the COVID-19 pandemic will likely lead many of us do some serious soul-searching.

In 2007, 1.9 million students ages 40 to 64 were enrolled in college or university either full or part time, according to the National Center for Education Statistics. That number increased to 2.3 million by 2011 and then dropped as the economy recovered.

More education can result in higher wages and more stable employment. You may be able to find great digital educational resources during this virtual boom. Find some time to search online during your downtime to see what’s out there.

Connect with Others – At a Distance!

Experts say that social distancing is one of the best ways to help prevent the spread of the COVID-19, but we can still be engaged with others during this period thanks to technology.

There are more virtual options than ever before – Google Hangouts, Zoom, etc. – to help professionals keep in touch with others. Set up meetings with your similarly restless colleagues or professional connections over a digital cup of coffee. Discuss what’s new in your industry and how your company is handling the pandemic.

If you’ve been laid off or let go due to the strain on company cashflow, try to network with recruiters and headhunters on LinkedIn. Have faith that the economic downturn will be followed by a pent-up demand for great employees like you.

In the meantime, get yourself in a position to make a splash when the job market starts heating up again.

Ready to rebrand your resume? Give the experts at Resume Footprint the opportunity to help get you market-ready. Visit and reach out today!

Coronavirus and the executive: How to find a job during a global epidemic

The coronavirus has already made a big impact on the stock market and industries across the world. This article by the New York times puts the plight of the American workforce into a new light.

But what about the job search? Finding a job is hard enough but how do you do it during a global epidemic?


Confront the Issue – Knowledge is Strength

When taking a flight, attending a networking event or going on a job interview feels like an act of bravery, it’s time to tackle the issue head-on and see what we’re dealing with!

According to the US Department of Labor’s OSHA division, “a pandemic could affect as many as 40% of the workforce during periods of peak … illness”.

Such an impact could cause a 6% reduction in US gross domestic product (GDP) and slash the average employer’s profit by at least 16%.

Since most businesses rely on a steady and reliable supply of labor to meet customer demands for their products and services, the possible macroeconomic effects of a significant pandemic would most likely cause an economic disruption or even a recession.


So how does a person find a job during a potential global health crisis and economic slump?


Traditional Job Searching

Be prepared for a lag in the recruitment process or an acceleration if a critical role that needs to be filled immediately.

If an employer’s workforce is substantially impacted with hiring personnel taking Paid Time Off (PTO), the hiring process could extend from weeks to months.

Double your efforts and apply for more positions. Take some time to pursue online education to bolster your skillset and think about roles outside your comfort zone.


Consider Remote Work

Take stock and inventory your high-demand skills. Do you have a background in executive coaching, IT strategy, branding, marketing, or finance? Perhaps you speak a second language or have taught for a university online?

If so, consider looking for a remote position on sites like Flexjobs, Upwork, LinkedIn, WeWorkRemotely, and Talent.Hubstaff.

Not only will work-from-home-jobs safeguard your health, but they will bring in much-needed revenue to your household.


Nurture Your Network and Learn About Hidden Job Opportunities

Your connections fuel your job search.

According to a Jobvite Job Seeker National Survey, more than 50% of participants heard about jobs from friends, while 37% say they also learn about jobs from connections.

Build your network, nurture your database and link with contacts to ask for information, advice or about potential openings within their companies.


Embrace Phone and Video Conference Interviews

Whether meeting over the phone or on video conference, interview preparation is essential.

Make sure to find a quiet space, free from potential interruptions. Ensure that your connection is stable for phone interviews and charge your battery.

For video conferences, test in advance to make sure your computer’s webcam and audio are working. Check your lighting, pay attention to your background, and dress professionally (Hint: Avoid bright colors or distracting patterns).

Bottom line, more companies will be moving toward no-contact interviews to find skilled talent, so be as prepared as possible for your best chance at success.


What If You Are Sick?

Strategies like downing Tamiflu and throat lozenges before entering a job interview are ill-advised in the middle of a global health crisis. When you realize you’re sick, call your interviewer (don’t email).  Wiser is the job searcher who picks up the phone and contacts the employer to communicate their circumstance.

Hopefully, they will ask you to reschedule once you are on the mend, but if not, let this one go, and rest knowing you did the right thing.


How Can You Protect Yourself from the Coronavirus?

If you are actively job searching, the odds are you will have human contact! Use these practical tactics to protect yourself and others.

According to the World Health Organization (WHO), practice washing your hands frequently with soap and water, use alcohol hand rubs, maintain a 3-foot social distance, avoid touching your face and cover your nose and mouth when you sneeze and dispose of any used tissues immediately.

Be well!

Top LinkedIn strategies that will help you hit your 2020 goals

Your online presence is your first impression. This virtual handshake can make-or-break a business deal, secure investment, or position your organization for acquisition.

The tip of the spear for relationship engagement and brand building is your executive team and sales force. Take this opportunity to review and improve your company and talent profiles. Here are three things to consider.


Corporate – LinkedIn Profile

According to insights provided by LinkedIn, companies with complete profiles receive up to 2X more visitors than those with incomplete profile pages.

New and existing customers/clients, talent, and partners are making decisions on their allegiance to your company based on your company’s LinkedIn profile.

Establish your brand image and legitimacy by creating or completing your company LinkedIn profile today.

Executive Team – LinkedIn Alignment

If your executive team is beginning their startup journey, looking for funding, wanting to get acquired, or positioning to IPO, create unified executive profiles to build your brand and communicate your story.

Position yourself in front of potential customers, partners or investors by building each team member’s profile while honoring their unique experience, credentials, and skills.

Avoid looking disjointed. Make sure your executive team CEO, COO, CFO, and others co-brand with your corporate mission, vision, and brand.


Sales Team – LinkedIn Makeover

All too often sales professionals re-purpose resume content onto their LinkedIn profiles. This aggressive job search content often covers prospecting, negotiating and closing large deals and can reveal the names of the high-value clientele.

Sales professionals’ profiles are often visited by potential and existing customers/clients. These individuals can be put off by being ‘prospected or closed.’ Make sure your sales team’s LinkedIn profiles convey your commitment to listening, partnership, expertise, product knowledge, solution selling, excellent customer care, and follow-up.

Moreover, many companies wonder how long-time clients are being plucked out from under them, only later to find that competitors trolled the LinkedIn pages of Sales Reps to find the names and target key accounts with lower prices or improved features.


Protect your brand, retain your key accounts, and combat the competition with aligned sales team LinkedIn profiles.  Each profile should respect each sales rep’s different background, education, and skills while successfully co-branding them with the company.

In closing, when aligning team profiles start with the end in mind. Pay attention to the details and make sure to respect the diversity of your team while telling your company story in each member’s profile.

Need a little assistance? We are here to help! Learn more about our company and team LinkedIn writing services here.