How to Beat the Bots (Applicant Tracking System hacks)

Have you ever known someone who said, “I applied for a job that I was perfect for but never heard back?” It could be that their resume was never actually seen by the employer. To beat the bots, their resume’s format could be the determining factor as to whether they move forward in the hiring process.

Like every industry, technology has revolutionized the recruitment process through the implementation of applicant tracking systems (ATS), which are systems used by recruiters and managers to orchestrate the hiring/recruiting process. At the heart of an ATS is a database that warehouses applicants and candidates which is easily searchable using both automated and manual searches.

How Parsers Work
As an applicant, it is critical that your information is accurately entered into the database. Parsers are the tool that scan resumes and “decide” where to store the resume’s information including contact, work history, and education.

In some cases, parsers aggregate and categorize skills including the duration the skill was used and how long ago it was last used. For example, a parser may find the skill ‘accounts receivable.’ More sophisticated parsers determine how long the applicant has worked in A/R and how long ago since they did so.

If a resume isn’t formatted in a manner that these digital parsers “understand,” then either important information will be omitted or stored incorrectly in the database and therefore may not appear in search results for consideration.

What is a Bot?
After a resume has been parsed and the information has been stored in the ATS’ database, then another tool (sometimes referred to as a bot) is used to evaluate the candidate’s information to determine if it meets the criteria, including necessary keywords established by a hiring manager or recruiter.

The process to parse, evaluate, and route an applicant is nearly instantaneous.

Parser Pitfalls
One of the major formatting errors that “confuse” parsers are nested job. Parsers choke on nested jobs (progressively promoted or otherwise). Every job needs a company, title, and date.

Nested jobs with aggregate tenure or people who have been promoted within one company. It will be interpreted as the date range of the first job.

Here’s the way the parser likes it:
• Company Name: For Date put “Progressively Promoted” (no date range); company description.

• Title Job 1, Date Range (notice no ‘Company’ because it will take it from above); summary/bullets

• Company, Title Job 2, Date Range; summary/bullets

• Company, Title Job 3, Date Range; summary/bullets

Here’s what parsers don’t like or get confused by:
• Fancy headers with spacing between letters between names (example L A R R Y)

• Lesser-known or multiple credentials after an applicant’s name (example CCNP)

• Graphics and images might be rendered unrecognizable and ignored

If you want to ensure that your resume parses smoothly before applying contact us at Resume Footprint. To ensure our clients’ success, we verify that our client’s resumes and other key personal marketing materials are parsed, evaluated, and routed successfully through an ATS.

We run all our clients resumes through a system popular with corporations of all sizes and recruiters. This is a tried-and-true process that has helped many of our clients beat the bots and land the job.

It’s About Time: Why good executives are stuck with bad resumes

As an executive, you are by definition great at business. You own your lane in the road, whether it be operations, technology, innovation, or marketing. But when it comes to telling your story on paper in a powerful way, you come up short.

The No. 1 barrier to resume effectiveness?

Time.

Executing a deep dive into your executive resume seems nearly impossible in between back-to-back meetings and critical projects. By the time you pop your head up for oxygen, the day is spent and you are focused on indulging in some well-deserved family time.

So how can you put time to work for you? How can you sift through the endless distractions of the day to carve out some personal marketing time?

Read on for three reasons good executives find themselves stuck with bad resumes – and for tips on how you can overcome the barrier of time.

1 Time is Not on Your Side

Odds are, you’re a bit like the fabled shoemaker devoting so much energy to taking care of the business at hand – in your case, transitions, innovations, company culture, and personnel issues – and no real time on yourself or your happiness.

Before you know it, your personal marketing materials have been left unattended for years and you’re left badly underprepared for a career pivot that could change your life. Neglecting your executive resume for too long can leave you spinning your wheels on an uphill battle to get back on track. And with the job market clicking like it is now, time is of the essence.

Understanding your time limitations is the first step to overcoming them. Working with a certified resume writer is a great way to delegate the responsibility of refining your personal marketing materials with a minimal time investment.

2 The “Wins” Gap

It’s not that you lack the ingenuity or the ability to create a dynamic resume, it’s just that you struggle in explaining your wins.

When a baseball player hits a game-winning home run, sportswriters want to know about his approach at the plate and the pitch he hit. No one asks about his third-inning single or seventh-inning diving catch. The most important thing for him to cover in postgame interviews is his home run.

Do you struggle with the “wins” gap? Is your resume focused on too many details about unnecessary projects rather than zeroing in on the monumental wins in your career?

Tell recruiters and hiring managers about your home runs. They dig the long ball.

3 Overcoming Paralysis by Analysis

At Resume Footprint, many of our executive clients are fully capable of telling their own story but completely paralyzed on where to start. They find themselves stuck in neutral when it comes to overhauling their personal marketing materials.

Meanwhile, great job announcements are passing them by on a daily basis, being awarded to executive candidates who have invested in having their resumes and LinkedIn profiles professionally written.

Your resume is more than a paper or digital story of your professional life. It’s a personal marketing document that can help open doors in your industry.

When it comes to rebranding yourself and making your personal marketing materials stage-ready, time can be your best friend or biggest enemy. Start working with a professional today.

It’s about time.